Look Again. Jan 19 – 29, 2012 Park City, Utah

An enigmatic and decadent white diplomat arrives in central Africa sporting dark glasses, riding boots, and a cigarette holder. He has recently bought an ambassadorship and claims to be a do-good rich businessman spearheading a diplomatic mission. Officially, he is there to start a factory that will employ locals to produce matches. Unofficially, he has really come to gain access to the area’s vast reserves of diamonds. It soon becomes apparent that, in this postcolonial economy, nearly everyone is out to rip off everyone else, and the dangers become all too real.

Mads Brügger returns to the Sundance Film Festival (The Red Chapel [Det røde kapel] won the World Cinema documentary Jury Prize in 2010) with yet another brilliant example of gonzo filmmaking. Armed with a diplomatic passport, a hidden camera, and his razor-sharp wit, he risks life and limb to uncover deep-rooted corruption that allows others to continue to get rich from Africa’s resources. THE AMBASSADOR is a genre-breaking tragicomedy that establishes Brügger as a singular voice in the documentary world.
- T.G.

Julie Elmquist
julie.elmquist@filmbyen.dk
011- 45 29 25 84 24
Zentropa Entertainments22
Filmbyen 22
Hvidovre 2650
Denmark
THE AMBASSADOR
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Mads Brügger is a Danish journalist, television host, author, and filmmaker. He has written several books, worked for magazines and newspapers, produced award-winning radio programs, and hosted the critically acclaimed late-night show, The 11th Hour, as well as the daily news and debate program, Deadline. Brügger is renowned for his distinctive methods of “performative journalism” as he infiltrates various milieus; to wit, the satirical docuseries Danes for Bush (2004) and the feature‐length documentary, The Red Chapel (Det røde kapel) (2010 Sundance Film Festival Jury Prize winner).