Archives / 2012 Sundance Film Festival

BIG BOYS GONE BANANAS!*

Film Still Film Still Film Still Film Still

Director: Fredrik Gertten

Screenwriters: Fredrik Gertten

Institute History

  • 2012 Sundance Film Festival

Description

In April 2009, Swedish filmmakers Fredrik Gertten and Margarete Jangård learned that the world premiere of BANANAS!*—their documentary about a lawsuit against the Dole Food Company—would take place at a major film festival in Los Angeles. Within weeks, they were embroiled in a legal and public-relations battle to save their premiere, their film, their reputations, and their freedom of speech.

While censorship is, sadly, nothing new, its insidious power gains startling immediacy by playing out in front of Gertten's camera. The filmmakers find themselves painted as villains due to Dole's shrewd PR moves—even before their film has been screened. Gertten takes the offensive, filing a countersuit and media campaign of his own to confront Dole’s overgrown-schoolyard-bully tactics.

As demonstrated over the past several months in actions held around the globe, corporations are being taken to task for their disproportionate political and financial influence. BIG BOYS GONE BANANAS!* is a telling case study of the power of individuals to fight back.

— B.T.

Screening Details

As you use our Online Archives, please understand that the information presented from Festivals, Labs, and other activities is taken directly from official publications from each year. While this information is limited and doesn't necessarily represent the full list of participants (e.g. actors and crew), it is the list given to us by the main film/play/project contact at the time, based on the space restrictions of our publications. Each entry in the Online Archives is meant as a historical record of a particular film, play, or project at the time of its involvement with Sundance Institute. For this reason, we can only amend an entry if a name is misspelled, or if the entry does not correctly reflect the original publication. If you have questions or comments, please email archives@sundance.org